In this article, app publishers can boost their Push Notification opt-in rates and improve User Engagement and Retention."

Push notifications are messages sent to users' devices even when not actively using an app. They can be used to inform users of new content, promotions, updates, and other important information. Understanding push notifications is crucial for any business that wants to engage with its audience and increase its opt-in rate.

Push notifications are delivered through mobile operating systems, such as iOS and Android, and can be sent to users who have opted to receive them. They can be personalized based on user behavior, location, and preferences, making them a powerful marketing tool.

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